Malas Goyard Mulher

Founded in 1853 at 233 Rue Saint-Honoré in Paris, Goyard is the oldest French trunk-maker still in operation — four years older than Louis Vuitton. The house cultivates a deliberately confidential kind of luxury: it has never advertised since its founding, runs no official e-commerce site, and keeps its network to roughly twenty boutiques worldwide. That self-imposed scarcity makes the resale market one of the only immediate ways into the brand, and explains why a pre-owned Goyard bag holds its value so well.

JoliCloset lists 488 authenticated pre-owned Goyard women's bags, from €219 to €9,658, averaging €2,300. More than 230 pieces are in very good or excellent condition, and 53 are unworn or never used.

Goyard's iconic models

The Saint Louis tote dominates the catalogue with 122 pieces — it's the house's flagship, available in PM, GM and Junior sizes, instantly recognisable by its chevron Goyardine canvas and Chevroches leather handles. Foldable and almost weightless, it has become the discreet urban alternative to the Neverfull. The reversible Anjou plays Goyardine against plain leather inside the same tote silhouette (11 pieces). The Artois is the zipped, structured cousin of the Saint Louis, more formal in feel (11 pieces). Rarer pieces come from the Bellechasse, the Boeing travel duffel and the Cap-Vert beach line.

The Goyardine canvas, hand-painted by hand

The Goyardine canvas, created in 1892 by Edmond Goyard, remains the house's signature: a chevron motif woven from linen, hemp and cotton, then hand-painted using a process that has been kept secret across four generations. It comes in seven main colourways — black, brown, navy, green, red, white, yellow — plus a handful of seasonal shades. Coated-linen edge trims, Chevroches leather on the handles and saddle stitching are the other tell-tale details. Goyard also offers a bespoke marquage service — hand-painted initials, stripes and numerals — visible on many pieces in the pre-owned catalogue and a strong authenticity marker in its own right.

Pre-owned Goyard prices and resale value

Goyard does not publish retail prices; they are only quoted in boutique. The Saint Louis PM currently sits around €1,700, the GM around €2,100, the Artois MM tops €2,600. On JoliCloset, pre-owned totes start at €219 for well-loved pieces; the heart of the Saint Louis market sits between €800 and €1,800 depending on condition and colour, and bespoke painted editions can climb above €5,000. Boutique scarcity — waiting lists, client allocation — supports resale value over the long term.

Authentication guaranteed by our experts

Because Goyard is one of the most counterfeited names in luxury, every Goyard women's bag listed on JoliCloset is checked by our leather team: chevron grain and alignment, Chevroches leather quality, saddle-stitch regularity, interior stamps, clasps and locks. The house bespoke service (painted initials and stripes) is part of the inspection grid. Each piece may come with matching wallets or a clutch when offered, and ships with our authenticity guarantee.